While hosted services aren’t at the top of the budgetary wish list, in comparison to hardware and software, it still counts for an average of 14% of the IT spending. But, where should you aim for when selling cloud-based solutions in the year to come.

Top 6 cloud services investments, Source: Spiceworks 2014 State of IT Budget Report

Beyond the strength of the market, there are many reasons why you should bother selling cloud backup services to your clients:

• 93% of companies that lost access to their data for more then 10 days due to a disaster, filed for bankruptcy within 1 year (Source: National Archives & Records Administration in Washington, USA)
• 53% of those companies filed for bankruptcy immediately
• IT outages cost SMBs an average of $12,500 per day if their computers are down, not including its effect on their customers (Source: Bernard Laroche, Symantec, “Despite Negative Financial Impact, SMBs Are Still Not Prepared for Disasters”)

There are also very positive reasons to offer cloud backup and recovery. According to a 2010 study by the Aberdeen Group, 48 percent of mid-sized businesses and 38 percent of small businesses use the cloud for data storage and recovery. These businesses have found that, in the event of a data disaster, recovery was four times faster with the cloud: 2,1 hours vs. 8 hours.

Read this blog post that outlines the top 10 reasons to used CloudHPT Backup as a Service.

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